3605) Senior Marketing Manager

1. Strategic Marketing Leadership

• Develop and implement comprehensive marketing strategies aligned with business growth objectives.
• Identify new market segments, business opportunities, and expansion strategies.
• Establish annual marketing plans, budgets, and performance targets.
• Monitor industry trends, competitor activities, and emerging technologies to maintain market leadership.
• Business Development & Revenue Growth

• Drive business growth through acquisition of new customers and development of existing accounts.
• Build and maintain relationships with key customers, consultants, OEMs, channel partners, and strategic stakeholders.
• Lead negotiations and commercial discussions for major opportunities.
• Develop market penetration and customer retention strategies.
• Customer Relationship Management

• Strengthen relationships with existing customers through regular engagement and executive-level interactions.
• Understand customer challenges and develop value-added solutions in collaboration with technical and operational teams.
• Ensure high levels of customer satisfaction and long-term partnership development.
• Marketing & Brand Management

• Lead brand positioning, corporate communication, and promotional activities.
• Develop and execute digital marketing, content marketing, website, social media, and lead-generation initiatives.
• Manage participation in exhibitions, trade fairs, seminars, and industry events.
• Oversee preparation of marketing collateral, case studies, presentations, and product literature.
• Market Intelligence & Product Strategy

• Conduct market analysis to identify customer needs, competitive positioning, pricing strategies, and growth opportunities.
• Work closely with management and technical teams to support product development and solution enhancement.
• Recommend new products, services, and business models based on market demand.

Vendor, Partner & Channel Development

• Identify and develop strategic vendors, distributors, channel partners, and technology partners.
• Evaluate partnership opportunities to enhance market reach and business growth.
• Support sourcing and vendor development initiatives where required.
• Team Leadership & Cross-Functional Coordination

• Lead, mentor, and develop the marketing and business development team.
• Establish KPIs, performance metrics, and development plans for team members.
• Coordinate closely with sales, operations, engineering, procurement, and finance teams to ensure successful execution of customer requirements.
• Foster a culture of innovation, accountability, and continuous improvement.

Reporting & Management Review

• Prepare and present monthly and quarterly business reviews to senior management.
• Track marketing ROI, lead conversion rates, sales pipeline, customer acquisition costs, and business performance metrics.
• Provide strategic recommendations based on data-driven insights.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Engineering, or a related field.
• MBA in Marketing or Business Management preferred.
• Strong understanding of B2B marketing, industrial marketing, business development, and customer relationship management.

Experience

• 10–15+ years of experience in Marketing, Business Development, or Sales.
• Minimum 5 years in managerial role.
• Proven track record of achieving revenue growth and market expansion.

Required Skills

• Strategic planning and execution
• Business development and key account management
• Team leadership and people management
• Market research and competitive analysis
• Negotiation and relationship management
• Digital marketing and brand management
• Budgeting and performance management
• Excellent presentation and communication skills